Roxy Logo
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The company also produces a line of apparel for young women, under the brand Roxy. Its logo consists of two copies of the Quiksilver logo, one reflected, forming a heart.
The company's DC and Hawk brands are also synonymous with the heritage and culture of surfing, skateboarding and snowboarding, and its beach- and water-oriented swimwear brands include Raisins, Radio Fiji and Leilani. Quiksilver also carries a line of high-end apparel and accessories under its QuiksilverEdition brand.
In 2005, the company launched The Quiksilver Foundation, a charitable foundation which works to provide environmental, educational, health and youth-related projects to boardriding communities around the world.
The company now offers snow and surf travel packages to exotic locations such as Samoa, El Salvador, Nicaragua, Peru and Costa Rica.
Quiksilver purchased Skis Rossignol for $560 million in 2005, but sold Rossignol on November 12, 2008 for 30 million euros ($37.5 million) in cash and a 10 million euro note ($12.5 million). It owned golf-equipment maker Cleveland Golf up until October 31, 2007, when it sold the company to a Japanese sporting goods company. In 2009 Moody's included Quiksilver on its Bottom Rung list of companies most likely to default on its debt.
Quiksilver operates over 600 stand-alone stores in major cities across Australia, New Zealand and the Pacific, Europe, North and South America, Asia, and Africa. There are two types of Quiksilver operated stores which are known as either "Boardriders Club" or "Factory" stores. Their products are also sold in many other outlets across the world such as the Fells Point Surf Company or the Ron Jon Surf Shop. In addition, the company operates a number of separate Roxy and Quiksilver Youth stores.
As of 2008[update], Quiksilver sponsors around 500 amateur and professional surfers, snowboarders, skiers, and skateboarders. Among them are surfer Kelly Slater, golfer Luke Federico, snowboarder Travis Rice, and skateboarder Tony Hawk. They also have the naming rights to the Quiksilver Pro surfing tournament for men and Roxy Pro tournament for women in Gold Coast, Queensland in Australia and France.
In 1990, Quiksilver launched its sister brand for young women, Roxy. The brand is aimed at those who enjoy coastal and mountain-based sports and lifestyles. It was differentiated from the main Quiksilver line "for fear it would damage the men's brand", according to Randy Hild, the company's senior vice president of marketing. Roxy was chosen because it sounded like a punk band or club (likely Roxy Music and The Roxy respectively), and is also the name of the daughters of both CEO Bob McKnight and founder Alan Green. About 30% of Quiksilver's sales come from the Roxy line.
Since inception, Roxy has grown to be the largest action sport fashion apparel company for young women. In addition to apparel, it now also produces accessories, homewares, hard goods (snow and surf), wetsuits, footwear, books, and perfumes. It has sub-brands for its children's ranges, named Roxy Girl and Teenie Wahine.
After four decades marketing primarily towards males, Quiksilver, led by avante-garde fashionista Tyler Simmons, developed a line of clothes for women. The collection includes a full range of knits, wovens, dresses, denim, essentials and organic cotton tees.
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